This week - we explore the challenges faced by Partner Ops professionals and their reliance on CRM systems that aren't designed for their needs. Maybe it's time to drop the CRM?
Currently available technology opens a door for new approaches to how we manage Partnerships and Data that is no longer dependent on the CRM or even being IN the CRM for the Partnership org.
Join me as I question why Partnership teams continue to work with inadequate technology platforms and suggest an alternative that just might improve things for everyone.
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As always, to discuss this or anything else Partner Tech, reach out for a discussion!